| Features |
Search Engine Marketing |
Classic Marketing |
| Cost Involved |
Search engine marketing costs can be controlled as per your budget ( basically you can start from even $20 in any market region you wish to advertise. |
Advertising through local media, newspaper or outdoor, there occures a huge cost on it. Advertising on important positions or channels cost almost 1000$+ (a rough sum , sometimes it is even more). |
| Ad Rotation/Changes |
You can rotate your advertisement, change it as you fancy at any time during the campaign. |
You can't replace the ad once it is designed and fixed to run. |
| Time |
You can run the campaign at any time, any day (holidays, working) . And you can control the time of display by yourself. |
You can't run campaign in your custom slots. You have to go as per media packages and designs only. |
| Budget Control |
You can have a complete over your cost of advertising. Whenever you wish you can pause or run the campaign and at the same you're free to increase or decrease the budget. |
You can't control the budget as you have to pay a fixed marketing cost over the campaign. |
| Market Distribution |
You can choose a market anywhere, in any country or in any particular city or at any level. You do not have to pay for publishing, just pay for visitors. |
You have to pay for publishing. |
| Time Consumption |
It needs just a few minutes to launch the campaign and it is comparatively easy to monitor progress. |
It needs full time with no analysis. |
| Conversion Tracking |
Multiple ways to track each visitor, each lead/conversion/cost per conversion/ traffic and the overall success rate of ROI. |
No Solid way to track the conversions or traffic. |
| ROI Tracking |
You can simply track the number of sales/leads generated from your total budget and can calculate the ROI and manipulate the budget for next ad section to improve the ROI. |
You do not have this function available in any classic marketing. |